Swot Analysis Of E Commerce Market - 1034 Words

Strengths Large Market Share In 2014, Amazon controlled 16.2% of the market share in the U.S. E-Commerce market with sales revenue exceeding $88.9 billion. In comparison, our second largest E-Commerce competitor holds controls only 1.7% of the market with revenues of $17.9 billion in 2014, about a fifth of our total revenue. (Carter). In addition to the large market share of E-Commerce as a whole, we also hold 3.1% of all online grocery sales, only 2.3% less than that of the company with the largest market share percentage, PeaPod (McKitterick). Excellent Customer Service Our customer service is generally regarded among the best in the industry. This sentiment is echoed by 57.52% of users who report having an excellent customer service†¦show more content†¦Many companies would have told this customer to talk with the delivery company directly. However, we served this customer by replacing the product at no cost to them(Villarreal). By always putting the customer first, and providing fast and accessible customer service, we continue to provide the best customer services in both the E-Commerce industry and the world. Convenience We offer not only free Super Saver Shipping to all customers on all items sold and shipped by Amazon but also offers free two-day shipping and one-day shipping as low as $2.99 for all Amazon Prime members. A Prime membership allows customers to purchase goods in almost the same amount of time that they could from a physical store, without having to leave their houses. If you happen to live in select cities, you are also eligible for free same-day delivery as a Prime member, sometimes allowing you to get your product(s) faster than if you were to go to a store in person. (Amazon Prime Shipping Benefits.) Low Prices We also have a reputation for offering the lowest prices in a plethora of markets. For example, when comparing prices of â€Å"Seventh Generation White 140 Sheet Paper Towels, 6 Count† among online retailers, there are several other companies that carry this product at a higher price than Amazon. For example, Amazon currently sells â€Å"Seventh Generation White 140 Sheet Paper Towels, 6 Count† for $7.87, while the second cheapest option